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Research Services
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Focus Groups
We can moderate focus groups to gather information on issues.
The focus groups may not be representative of the whole but it
is an effective method to identify and/or explore issues in
depth.
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Mystery Shopping
Mystery shopping is used to determine how staff members in the
organization service clients. Equipped with questionnaire and
research objectives, Insight Research & Consulting associates
are given the task to pose as a client, and evaluate services
received, either in person, or by telephone.
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Research & Questionnaire Design
We can help you design a research plan that fits your object-
ives and data needs. Once the plan has been established, our
questionnaire design experts will work with you to design a
questionnaire that fulfils your data needs.
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Advanced Statistical Analysis
Our statistician can perform advanced statistical analysis on
your in-house data, or data collected by us on your behalf.
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Quaterly Newsletter
We invite you to subscribe to our quarterly English newsletter
for articles and tips related to marketing research.
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Interactive Sample Size And Error Rate Calculators
Use our interactive calculators to determine how big your sample
size should be of any given population, or determine what your
resulting error rate is if you have already fielded your surveys
to your sample.
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Satisfaction Surveys
We can assist you in determining the level of satisfaction with
your products and services by surveying clients, visitors,
members, etc.
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Demographic Profiles
Demographic profiles can be determined for specific geographic
locations, and/or databases. Profiles can contain over 600
characteristics including age, sex, marital status, ethnic
origin, highest level of schooling, and income, among others.
Your own client database can be very powerful in determining
their demographic profile. Using postal codes and other
variables, it is possible to determine the demographic
composition of clients, and to locate new potential clients by
finding where they might live based on similar demographic
characteristics.
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Telephone Interviews
Telephone interviewing can be a valuable tool to reach specific
individuals, or the public at large. It is an effective method to
reach people in a short time-frame, and to facilitate additional
probing by the interviewer.
Our newly expanded telephone interviewing facility offers
computer-assisted telephone interviewing (CATI) to provide you
with state-of-the-art services.
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