 Company Information |
Listed in:
Civic & Social Organizations
Description:
Since 1992, Cool to be Canadian has been making efforts to build
the skills and self-confidence of young people, to help them
identify what makes them uniquely Canadian, and to generate
POSITIVE attitudes and opportunities for all Canadians. The
Be/Buy/Boost project was developed and designed by the
Perception reEngineering & Design Group exclusively for Cool to
be Canadian Corp.
Heres how it works: Young people (under 25) will be out in
their communities this summer, with rolls of Be/Buy/Boost
stickers and simple licensing agreements, signing up local
merchants and manufacturers.
The stickers will give the merchants a marketing edge in
retailing their products, and the license will maintain the
integrity of the program and provide the opportunity for
customized e-mail addresses and a listing on the www.cool.ca
website for the world to see.
But heres the REAL BONUS... young people presenting themselves
in a business-like fashion to their home-town economy will
inevitably stimulate interest and awareness of their skills,
their attitudes and their abilities.
Can you imagine the reception these Be/Buy/Boost marketers will
get from local businesspeople? Our guess is that thousands of
young people will be offered jobs as employers see what talent
and energy resides in their own community, and how the
Be/Buy/Boost program is stimulating the local economy.
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Everybody WINS with Be/Buy/Boost
1. Young Canadians sell the Be/Buy/Boost program to local
merchants and manufacturers pocketing a profit for themselves,
their school, community organization or sports team.
2. Canadian merchants and manufacturers gain a marketing edge
over imported items and foreign owned and controlled retailers
by sticking Be/Buy/Boost stickers on items for sale.
3. Canadian consumers can easily identify Canadian products in
the store, and find licensed Be/Buy/Boost products and retailers
by checking the www.cool.ca website.
4. Canadian merchants and manufacturers 'get on the internet'
with access to an '@cool.ca' address and world wide web page
just by signing up for a licence.
5. The Canadian people, governments and the economy win by
taking responsibility for youth unemployment, spending habits
and the awareness that we can solve problems if we Be/Buy/Boost
together!
The Be/Buy/Boost program was developed exclusively for Cool to
be Canadian Corp. by Perception reEngineering & Design Group and
is used under license. ALL RIGHTS RESERVED 1997, 2001
Perception reEngineering & Design Group.
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